Consumers’ avidity for the myriad of channels for retail has become a challenge for the merchants and the vendors.
Do you have trouble inviting traffic to your website?
In the recent years, the competition has increased and there must be thousands of websites dealing with the same thing as you are. This challenge has stirred up, in the minds of the website owners, the need to improve their product and the content that describes it.
How do you get the potential clients come to you and not your competitors?
Increasing the traffic is essentially important for all websites and businesses to survive. The search engine optimization (SEO) is the strategy you need to implement.
Most importantly, structured data- rich snippets and schema markups are the key. Many people think that using rich snippets is a part of the SEO strategy. However, it goes way beyond.
Schema markups and the rich snippets will totally boost the traffic on your sites.
We are going to explore and elucidate upon this, further in this article.
By structured data, we mean the rich snippets and the schema markups. One of the most ascending forms of structured data is rich snippets. Various online vendors, e-commerce website owners and more use rich snippets to provide a succinct, improved yet detailed information about their product and/or website.
Schema markups appear in the HTML code of any website. This is what a search engine discovers while going through your website. Search engines further format it into rich snippets in order to display is as one of the search results.
Schema markups and rich snippets are not only for your potential customers and the existing ones to understand your product and website better but also for the search engine to optimize your content better. In a non-technical language, Schema markups are basically the highlighted content of the website.
They are the micro data that helps the search engines analyses and increase the efficacy of your custom content. Amazing fact: Rich snippets are a result of using schema markups!
This may come a surprise to most of you that many a times- about 70%, the first search result of any of your search on Google is a featured snippet.
As the name suggests, featured snippets are the search results that appear on the top of the search engine result page (SERP).
In case your website content is a featured snippet, it will help you improve your overall ranking and the click-through rate (CTR). Studies show that the featured snippets can increase the CTR by an average of 8% thereby increasing the traffic on the site.
Tips to get featured: keywords,
Amazing fact: According to Ahref’s data, 12.29% of the total search results include featured snippets, which numerically amounts to 14 million search queries
There are many reasons why some companies still don’t use structured data forms like the schema markups and thereby earn rich snippets. One of the major reasons is that they are outdated and not aware of the benefits of the implementing structured data.
Structured data is totally worth it! Want to know why? Because:
Amazing fact: Structured data is not a ranking factor!
Some other ways for the application of structured data in your content are:
As discussed above there are many ways to integrate schema markups in your content. However, given below is a list of six most common schema markups and along with each, we have mentioned their preferred JSON-LD markups.
Schema markup for Recipe:
Example Of Recipe Schema:
Schema Markups for Article:
Schema Markups for Organization:
Example of Organisation Schema:
Example for Local Business Schema:
Example for Product Schema:
The most essential rich snippets for your e-commerce website
Schema codes and rich snippets are no more optional! They help you increase the efficiency of your website by making its content more comprehensible for the search engines.
Use structured data- schema markups and rich snippets, to increase the traffic on your website which will, therefore, increase the return on your investments.