SEO KPIs and SEO Metrics- the Most Essential Performance Indicators
In an era where most businesses are reliant upon the internet, Search Engine Optimisation (SEO) has become a good way to gain online visibility. It ensures that your brand credibility remains high and your return on investment continues to rise. But, how do you measure the success of your SEO efforts? Is it even possible…
SEO and Chess – If Content is King, who is the Queen?
The similarities between chess and SEO are quite obvious, that you need a clear strategy and work towards capturing a single goal in mind by overcoming numerous obstacles, each of which works in a different way. Pawns are like basic optimization practices, and how we go about using the more powerful aspects like technical, UX,…
Learn How Search Engines Use Machine Learning for its Search Algorithm
The world’s most popular search engine, i.e. Google Search celebrated its 20th Anniversary in September this year. However, to say it’s come a long way would be an understatement. Having indexed over hundreds of billions of pages so far, and now processing 4.6 billion searches per day which translates to 54,000 searches per second, it’s…
Why SEO in India is losing respect (Part-1)
This is a growing trend in India, but is not necessarily restricted to the country. The number of companies offering SEO is growing every day across the globe, but the field itself is losing respect. Below are 5 reasons why people do not trust SEO, especially in India: 1) Insane number of agencies The…
AngularJS Single-Page Application SEO Best Practices
With every year passing, we often hear search critics and enthusiast predicting the death of SEO. However, each time they are proven wrong. Many have also predicted that voice search is the future. With the advent of smart speakers, we are already seeing YoY growth with respect to Voice search. As per the stats from…
What is Mobile First Indexing and how it affects SEO
The majority of people today use smartphones more than any other device to access the Internet. In light of this consumer behaviour that’s increasingly becoming the norm, Google has started focusing on mobile-friendly websites. It actually started in 2015 with the launch of a mobile-friendly upgrade called Mobilegeddon. However, from this year onward, website owners…