January 13, 2019
url structure for seo

A Comprehensive Guide to SEO Friendly URL Best Practices

What is the first thing that users and search engines see on your website? It is the URL. To open your website and access the information […]
December 31, 2018
SEO KPI

SEO KPIs and SEO Metrics- the Most Essential Performance Indicators

In an era where most businesses are reliant upon the internet, Search Engine Optimisation (SEO) has become a good way to gain online visibility. It ensures […]
November 24, 2018
When the king plays chess

SEO and Chess – If Content is King, who is the Queen?

The similarities between chess and SEO are quite obvious, that you need a clear strategy and work towards capturing a single goal in mind by overcoming […]
November 24, 2018
how search uses machine learning

Learn How Search Engines Use Machine Learning for its Search Algorithm

The world’s most popular search engine, i.e. Google Search celebrated its 20th Anniversary in September this year. However, to say it’s come a long way would […]